Zales Jewelers: Love Rocks (String)

The advert titled Love Rocks (String) was done by THE RICHARDS GROUP advertising agency for ZALES company in USA. It was released in the October 2008. Business sector is Personal effects - including perfumes, tobacco & luxury items.

Credits:

• As directed by Ray Dillman of MJZ, "String" uses warmth, wit, emotion, and a grounded visual style to convey the story of a young man's inventive marriage proposal. PrimalScream Music's Creative Director and Executive Producer Nicole Dionne, who produced the track for Zales, collaborated with emerging singer/songwriter Robert Francis on an original romantic ballad entitled "Don't Forget Love". "I knew that Robert was the ideal choice to elicit the emotional overtones of the spot," Dionne recalled. "He is an incredibly talented songwriter and his authentic, acoustic style perfectly captures the raw emotion and longing required to underscore the visuals."
  
  
  Client: Zales
  Spots Title(s): String
  First Air Date: 10/13/08
  
  Agency: The Richards Group
  Writer: Mike Duckworth
  Agency Senior Producer: David Rucker
  Art Director: Terence Reynolds
  Creative Director: Chris Smith
  
  Production Company: MJZ
  Director: Ray Dillman
  DP: Pieter Vermeer
  EP(s): Jeff Scrutin
  Producer: Phillip Ruddy
  
  Editorial: Charlie Uniform Tango
  Editor: Jack Waldrip
  Editorial EP: Mary Alice Butler
  Online Effects: Joey Waldrip
  
  Telecine: Co3
  Colorist: Stefan Sonnenfield
  
  Post/Effects: Charlie Tango
  VFX/Inferno Artist(s): Joey Waldrip
  EP(s): Lola Lott
  
  Music: PrimalScream Music
  Executive Music Producer: Nicole Dionne
  Producer: Scott Burton
  Sound Design: PrimalScream Music
  Sound Designer: Scott Burton
  Audio Post: Russel Smith
  Mixer: Russel Smith