THERAPIST

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Released:	April 2009
Advertiser:	General Mills, Inc.
Brand name:	Yoplait
Product:	YOPLUS YOGHURT
Agency:	Saatchi & Saatchi
Country:	United States
Category:	Dairy products, Yogurt

Credits & Description:

Advertising Agency: SAATCHI & SAATCHI, USA, New York
Creative Director: Mandy Hoveyda/Melinda Kanipe
Creative Director: Mandy Hoveyda/Melinda Kanipe
Scriptwriter: Julia Neumann/Laddie Peterson
Account Supervisor: Account Team: Maureen Falvey/Rosemary Casey/Abigail Dallett
Sound Engineer: Rick Oakley/Eric Korte
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: Never before have we been able to hear the work of Yoplus yogurt on a digestive tract. Let’s listen in.
SFX: Feedback
MVO1: Why do you want to stay in here?
MVO2: 'Cause.
MVO1: Why did you just say 'cause?
MVO2: 'Cause.
MVO1: Okay. I want to move past this. Let’s try and laugh together, hahaha.
MVO2: Ehh.
MVO1: Relaxing through... hohohahaha..
MVO2: Mmm-muh.
MVO1: Laughing is fun... Hahaha. Just like leaving is fun. Hahahahohoha.
MVO2: Wow.
MVO1: Hahahahohoho!
MVO2: Well that’s bananas. I’m going.
SFX: Footsteps walking away
SFX: Door opens, door shuts
ANN: Yoplus Yogurt. A friendly way to get your digestive tract moving.

The Radio ad titled THERAPIST was done by Saatchi & Saatchi advertising agency for product: YOPLUS YOGHURT (brand: Yoplait) in United States. It was released in the Apr 2009.