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Yellow Pages Reality Billboard

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Credits & Description:

Name of project: Reality Billboard
Client: Yellow Pages
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Date: Sep. 2010
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Gil Aviyam
Copywriter: Sharon Refael
Executive Client Director: Adam Polachek
Account Supervisor: Dikla Tzemach
Account Manager: Daphna Tsror, Aileen Tito
Planning Director: Yoni Lahav
Planner: Zohar Reznik
Office Producers: Shira Robas
Photographer: Menachem Reiss
Executive Interactive Director: Guy Poreh
Interactive Creative Director: Roy Cohen, Sagi Blumberg
Interactive Creative: Maayan Dar, Tom Dolinger
Interactive Project Manager: Amichay Kata
Interactive Account Manager: Gadi Margulian
Media Company: Union Media
Production Company: POV
Director: Shahar Segal
Post Production: Gravity
Event Production: Kuperman Productions
Content Development: Elad Kuperman, Shabi Zeraia, Asaf Forman
Event Producer: Liat Danzinger
VP Marketing and Business Development, Yellow Pages: Zeev Gruber
Marketing Manager, Yellow Pages: Anat Gisin
PR Company: Galai PR, Einat Meyron (Meyron Marketing Communication)

The TV Commercial Ad titled Yellow Pages Reality Billboard was done by Y&R Tel Aviv advertising agency for brand: Yellow Pages/ YP in Israel. It was released in the Sep 2010.

Advertising campaign: "Yellow Pages - Reality Billboard"


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