Yahoo: Mermaid

The advert titled Mermaid was done by DDB SHANGHAI advertising agency for YAHOO!! company in China. It was released in the September 2008.

Credits:

• Search only within 100 degree? why not use Yahoo! 360 degree search engine!
  100 degree has a double meaning, one is the angle of a search area and one is a metaphor to Baidu, Yahoo’s no.1 search engine competitor in China. In Chinese, Baidu means 100 degree.
  
  Advertising Agency: DDB Shanghai, China
  Creative Directors: Michael Dee, Jody Xiong
  Art Directors: Jody Xiong, Leo Wan
  Copywriter: Meredin Xu
  Illustrators: GongKun, Aif Xie, Jody Xiong