Credits & Description:
Creative by Motive and Roberts Communications.
Design, development and implementation by Motive
Xerox has taken their world-renowned Rochester Jazz Festival to a new level of interactivity for their 185,000 festival attendees with an augmented reality (AR) mobile application.
Motive, a New York/Dublin based digital agency produced the campaign in collaboration with Xerox’s main agency, Robberts Communications.
The AR experience centered on a series of jazz genre posters placed throughout the event during the ten day festival. Scanning any poster with the iPhone or Android “JazzFinder” app, allowed festival attendees access to historical genre information, sample music from the 110 festival artists and keep track of set times. The app also allowed for a social element as fans could take photos with an artist’s augmented reality avatar that could be easily shared with friends on Facebook and Twitter.
Motive has recently completed compelling AR experiences for McDonald’s and Coca-Cola, via Moroch, and for Mazda via Mindshare. The latter won Gold at the Nokia Digital Media Awards in Europe earlier this year. Motive, and its staff of brand strategists, creative technologists and programmers with AR software expertise, is uniquely positioned to produce interactive experiences for major brands, and is currently in production on additional AR campaigns for other fortune 500 companies in the months ahead.
The Ambient Advert titled Motive Xerox Jazz Finder Augmented Reality App was done for product: Xerox (brand: Xerox) in United States. It was released in the Jul 2012.