Credits & Description:
The brand wanted to show the product's advantages in a way that non-gamer people could understand. For that reason we created the character, "Kin The Magician", a magician that made stupid tricks and thought people believed them. "Kin" is looking for an assistant and creates several tests in http://www.tuereselcontrol.com to challenge people to work with him like: lift a car with mind powers, levitate, and make coffee appear magically in a cup.
Advertiser: Microsoft Corporation
Brand name: Xbox
Product: Xbox 360
Category: Video Games/Consoles, Game consoles
Released: August 2011
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