Credits & Description:
Gamers couldn’t wait to tear into the final installment of the game Gears of War 3. So to create excitement around the game’s launch Maclaren McCann and XBOX decided to oblige the gamer's blood lust with an online and real world ARG (alternate reality game) to track down hundreds of pieces of freshly butchered hunks of Locust flesh.
Advertiser: Microsoft Corporation
Brand name: Xbox
Product: Microsoft Xbox Gears of War 3
Agency: Maclaren Mccann Canada Edge Productions
Category: Video Games/Consoles
Released: November 2011
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