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Real-Life Tutorial with Real Madrid Stars

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Credits & Description:

Category: Gaming
Media: Film
Brand: Xbox
Agency: McCann
Geo: United Kingdom
Advertising Agency: McCann, London, UK
Head of Integrated Production EMEA: Sergio Lopez
Producer: Claire Colohan
Business Affairs Executive Producer: Nicholas Mugridge
Co-Presidents / Chief Creative Officers: Rob Doubal, Laurence Thomson
Creative Directors: Jamie Mietz, Sanjiv Mistry
Creatives: Jim Nilsson, Jacob Bjordal
Business Director: Sailesh Jani
Account Directors: Francois d’Espagnac, Matteo Della Venezia
Account Manager: Robert Stockton
Project Manager: Paul Gillepsie
Head of Strategy: Karen Crum
Planner: Fanni David
Junior Planner: Jack Goss
Production Company: Somesuch
Director: Omri Cohen
DOP: Todd Martin
Production Company Producer: Louise Gagen
Production Company Executive Producer: Seth Wilson
Editor: James-Forbes Robertson, Greg Hayes / The Whitehouse
Post Production: Electric Theatre Collective
Music: Sizzer Music
Composers: Reimer Eisig, Lennard van der Last
Craft Music Supervisor: Chris Graves / Craft Music Supervisor
Sound Engineer: Adam Smyth
Sound Studio: Craft
Published: November 2017

XBOX ‘A BEAUTIFUL COMBINATION'
The first of its kind ad, directed by Omri Cohen through Somesuch, kicks off a real-time social campaign that will translate the moves by the Real Madrid team from actual Real Madrid matches played throughout the season, into the corresponding Xbox controller button combinations.

The TV Commercial Ad titled Real-Life Tutorial with Real Madrid Stars was done by McCann London advertising agency for brand: Xbox in United Kingdom. It was released in the Nov 2017.
Advertiser: Microsoft Corporation
Brand name: Xbox
Agency: McCann London Somesuch & Co
Country: United Kingdom
Category: Video Games/Consoles
Released: November 2017

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