XBOX / TV/Film/Digital adverts

XBOX GAME CONSOLE: EAR TENNIS

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Released:	September 2002
Advertiser:	XBOX
Brand name:	XBOX GAME CONSOLE
Country:	United Kingdom
Awards:	Golden Lion Cannes Lions 2002 Film Gold
Tags:	Creative review Modified people and freaks in advertising Best reels for Xbox

The advert titled EAR TENNIS was done for XBOX GAME CONSOLE (XBOX company) in United Kingdom. It was released in the September 2002.

"Xbox ear tennis" is a charmingly-shot ad that shows an Asian ear-table-tennis champion who plays opponents with little table tennis bats that his ears have been stretched to accommodate since he was a small child—a bit like foot-wrapping, but in reverse—and which stand out from either side of his head like a piece of Mousketeer paraphernalia.

The ad encourages the viewer to 'play hard'. A great piece of entertainment, though it could probably just as easily have been an ad for PlayStation—or even the ubiquitous Nike.