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Camouflage for Pirin

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Credits & Description:

Category: Public Interest, NGO Media: Integrated Brand: WWF Agency: Noble Graphics Creative Studio Geo: Bulgaria Advertising Agency: Noble Graphics, Sofia, Bulgaria Creative Director: Maria Milusheva Graphic Designer: Emilyana Kancheva Strategic Planner: Zhelez Atanasov Account Assistant: Ivan Radulovski Photographer / Video: Vasil Germanov Hair&Makeup: Nadya Sivkova Video Editing: Hand Played Production Published: September 2017 Description: WWF creates a fashion collection with a purpose: to save a national park in Europe. WWF, the nature conservation organization, has created an entire fashion line that aims to raise awareness about the damaging industrial activities that are taking place in Pirin National Park*. The collection offers a variety of t-shirts, pants, jackets and even leggings – all of them in a specially designed camouflage print. As any other camouflage attire, it serves one sole purpose – blending in with your surroundings. The fashion line is designed for trendsetters, who want to be one step ahead in blending in with Pirin’s transforming scenery. Discover the entire collection and more information about the project at https://www.savepirin.com/ *Pirin National Park encompasses most of Pirin Mountains in the South-West of Bulgaria. It is one of several UNESCO World Heritage sites around the globe severely threatened by harmful industrial activities. Concrete should not become a trend in Pirin National Park

The TV Commercial Ad titled Camouflage for Pirin was done by Noble Graphics advertising agency for product: Save Pirin Project (brand: WWF) in Bulgaria. It was released in the Sep 2017.
Advertiser: World Wide Fund for Nature
Brand name: WWF
Product: Save Pirin Project
Agency: Noble Graphics
Country: Bulgaria
Category: Environmental & Animal Issues
Released: September 2017

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