WRIGLEY'S / Print/Outdoor adverts

Juicy Fruit: Shark

Advertising campaign "Juicier Chew"

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Released:	January 2010
Advertiser:	WRIGLEY'S
Brand name:	JUICY FRUIT
Advertising Agency:	DDB SYDNEY
Country:	AUSTRALIA
Tags:	Chewing gum Wide set of chewing gum ads

The advert titled Shark was done by DDB SYDNEY advertising agency for JUICY FRUIT (WRIGLEY'S company) in AUSTRALIA. It was released in the January 2010.

Credits:

Wrigley’s wanted to position Juicy Fruit as a gum packed full of delicious juicy flavour. Solution: To highlight this 'Juicier Chew' benefit DDB Sydney showed various animals and cannibals choosing to chew Juicy Fruit over their usual diet.

Tagline: There is a much juicier chew

Advertising Agency: DDB Sydney, Australia
Photographer: Jeremy Park
Executive Creative Director: Matt Eastwood
Creative Director: Mark Harricks
Art Director: Simon Johnson
Copywriter: Charlie Cook
Producer: Corina Slack
Agency Producer: Bryson Holt
Typographers: Jay Young, Erwin Santoso
3D: Cream
Retoucher: Cream