GET YOUR EDGE BACK

Credits & Description:

Type of entry: Craft
Category: Interface & Navigation
Advertiser: WRANGLER EMEA
Product/Service: CLOTHING
Agency: STINKDIGITAL New York, USA
Advertiser WRANGLER EMEA
Product CLOTHING
Entrant STINKDIGITAL New York, USA
Type of Entry: Craft
Category: Interface & Navigation
Title: GET YOUR EDGE BACK
Advertiser/Client: WRANGLER EMEA
Product/Service: CLOTHING
Entrant Company: STINKDIGITAL New York, USA
DM/Advertising Agency: STINKDIGITAL New York, USA

Executive Producer: Marcel Kornblum (Stinkdigital)
Executive Producer: Mark Pytlik (Stinkdigital)
Producer: Michelle Faucheaux ()
Director Of Photography: Shawn Kim ()
Editior: Gus Herdman (Trim Editing)
Colour: Paul Harrison (MPC)
Music/Sound Design: Michael Fakesch ()
Olof Storm (Stinkdigital)
Nick Wood (Stinkdigital)
Tania Zemljak (Stinkdigital)
Magnus Dahlstrand (Stinkdigital)
Daniel Diggle (Stinkdigital)
Gareth Foote (Stinkdigital)
Marcel Kornblum (Stinkdigital)
Mark Pytlik (Stinkdigital)
Thomas Ragger (Stinkdigital)
Nicola Robertson (Stinkdigital)
Gui Seiz (Stinkdigital)
Director: Arno Salters ()

Brief Explanation
The tagline for the SS 2012 collection is "Get Your Edge Back" - a reference to the Selvedge denim featured in the line - and so once we were briefed, we started to write ideas based around characters losing and regaining their 'edge' in different ways. We ended up gravitating towards ideas where the characters were physically at odds with their worlds, and this execution was the best and most immediate of all those.