Wranger: Flare, Dakota escaping

The advert titled Flare, Dakota escaping was done by FFL advertising agency for WRANGLER JEANS (WRANGLER company) in France. It was released in the July 2008. Business sector is Clothing & footwear.

Credits:

• In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it.
  Wrangler’s new strategic and creative platform seeks to re-awaken our bottled-up instincts and to encourage who and what we fundamentally are, by putting all that is pure, natural and instinctive back into Man.
  ‘We Are Animals’ developed by FFL Paris (Fred & Farid) for Wrangler, is much more than just a campaign signature. It is a statement of truth and long-term value for the brand that will be taken up for use by all countries. It is a reflection of the new vision of the Wrangler brand, repositioning itself through instinct and emotion.
  Each campaign will run across Europe, and will develop, substantiate and deepen this statement, reminding us that we are, before all else, animals.
  
  

  Agency: FFL Paris

  Executive Creative Director: Fred & Farid
  Art Director: Julie Louison, Perinne Durand
  Copywriter: Julie Louison, Perinne Durand
  Agency Supervisor: Fred & Farid, Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi
  Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes
  Art Buyer: Camille Guerrier, Charlotte Delobelle
  Media Strategy and Buying: FFL Media, Pascal Crifo