D to G Mosaic

Credits & Description:

Wonderbra has launched a new billboard campaign featuring cleavage shots of thousands of women merged into a mosaic to promote a new range of D to G cup-sized bras.

The mosaic, which features shots of around 8,000 images of women in their bras, forms the overall image of a close up shot of the bust of Wonderbra model Katie Green.

Wonderbra's new campaign, developed by ad agency Iris, uses the strapline "D to G, because we're more than a handful".

The underwear brand - which a decade ago launched the famous "Hello Boys" poster ad featuring Eva Herzigova - said that the campaign has been developed to "answer the demands of the 'dress to impress myself' generation".

Wonderbra's website has an interactive version of the billboard, which is being put up at Tottenham Court Road in central London today, that allows the women involved in the shoot to zoom in on their image to have an "Eva moment".