WMF

Credits & Description:

Type of Entry: Graphic Design & Design Crafts
Category: Advertising Typography
Advertiser/Client: WMF
Product/Service: WMF PEELERS
Entrant Company: KNSK WERBEAGENTUR Hamburg, GERMANY
Design/Advertising Agency: KNSK WERBEAGENTUR Hamburg, GERMANY
Creative Director: Ulrike Wegert (KNSK Werbeagentur)
Creative Director: Kay Eichner (KNSK Werbeagentur)
Creative Director: Tim Krink (KNSK Werbeagentur)
Art Director: Julian Heidt (KNSK Werbeagentur)
Art Director: Thomas Thiele (KNSK Werbeagentur)
Copywriter: Dieter Kolaja (KNSK Werbeagentur)
Photographer: Peter Backens (Peter Backens Fotografie)
Management Supervisor: Kirsten Kohls (KNSK Werbeagentur)
Brief Explanation:
Making clear that a tool specially designed for peeling works better
than an ordinary knife.
Describe the brief from the client:
Show how sharp WMF peelers are.
Description of how you arrived at the final design:
Peeling with WMF peelers becomes a piece of art.
They cut so precise the headline is artfully build from the skin of
fruits or vegetables.
Indication of how successful the outcome was in the market:
Lots of clients came to the WMF stores and asked specifically for WMF
peelers.