Washington's Lottery: Powerball

The advert titled Powerball was done by COLE & WEBER UNITED advertising agency in USA. It was released in the January 2010. Business sector is Entertainment & leisure.

Credits:

• 
  Associate Creative Director/AD: Scott Fero
  Copywriter: Jacob Bass
  Producers: Matt Ralston/Christine Perkinson
  Executive Producer: Pete Anderson
  Project Manager: Lindsey Lower
  Account Executive(s): Kate Tune, Erin McNiff, Rob Leslie
  Production Company: Anonymous
  Director: PES
  Executive producer: Danielle Peretz
  Producer: Scott Pourroy
  Editing House: Homestead Edit
  Editor: Sam Welch
  Producer: Lauren Cancelosi
  Music Composer: Analogmuse
  Sound Design: Lime
  
  Traditionally, state lotteries have been allowed to have only one Mega Jackpot game – meaning you are either a Mega Millions state or a Powerball state. That is…until now. On January 31, Washington’s Lottery will introduce Powerball to its portfolio of games, giving Washingtonians access to two multi-state Mega Jackpot games.
  
  To make the announcement, Cole & Weber United created an introductory campaign that celebrates the journey and subsequent arrival of the big red ball in cinematic style, culminating in a seeming showdown (but really a celebration) with Mega Millions. The journey will be featured in a series of spots celebrating both the :15 “Coming Soon” and the :30 “Here Now.” Creating fantastic worlds out of ordinary found objects, the stop-motion films will bring this epic journey to life in a captivating fashion.
  
  The campaign officially launched on 1/18 with “Coming Soon” and “Now Here” breaks on 1/31. Additional components include radio, digital banners, print and OOH.