Volkswagen Polo: Dog confidence

The advert titled Dog confidence was done by DDB LONDON advertising agency for Volkswagen (VW POLO company) in United Kingdom. It was released in the March 2008. Business sector is Cars.

Credits:

• DDB London has created a story of a small and nervous dog who feels so confident when he rides in the VW Polo that he sings his little heart out. Says Dylan Harrison: "The idea came from that feeling you get when you’re in the shower. You’re relaxed, you don’t have a care in the world and, regardless of your ability, you can feel free to belt out any song that comes to mind. This is how it feels to drive around in the safety of the Polo." Adds Feargal Ballance: "After the idea, the next challenge was finding the right track. When we eventually stumbled across ‘I’m a man’ by the Spencer Davis Group which we liked it instantly. Firstly it’s a bloke’s song - it’s manly, proud and coming from the mouth of a dog could be very funny. Next we needed someone to sing our song. We found a wonderful singer in Charlie Winston who has a fantastic voice, characterful and actually sounded like it was coming from our dog.
  

  "The talented Mr. Noam Murro brought the entire thing to life. And even though we were working with animals Biscuit made it feel like the easiest shoot in the world. It was shot in San Pedro, Los Angeles over a relaxing 3 days."

  
  Advertiser: VOLKSWAGEN
  Product/Service: VW POLO
  Advertising Agency: DDB LONDON
  Country: UNITED KINGDOM
  Advertising Agency: DDB LONDON
  Country: UNITED KINGDOM
  Executive Creative Director: Jeremy Craigen
  Creative Director: Jeremy Craigen
  Copywriter: Dylan Harrison/Feargal Balance
  Art Director: Feargal Ballance/Dylan Harrison
  Agency Producer: Lucy Westmore
  Account Supervisor: Matt Ross
  Production Company, City: BISCUIT@INDEPENDENT, London
  Country: UNITED KINGDOM
  Producer: Richard Packer/Jay Veal
  Director: Noam Murro
  D.O.P/Lighting Cameraman: Matthew Libitique
  Editor: Tim Thornton Allen (Marshall Street)
  Music - Artist/Title: Steve Winwood/"I'm A Man"
  Post Production: Framestore