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Volkswagen Cross Polo: SHEEP

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Released:	November 2008
Advertiser:	Volkswagen
Brand name:	Volkswagen Cross Polo
Advertising Agency:	DDB GERMANY, Berlin
Country:	Germany
Category:	Cars & automotive services

The advert titled SHEEP was done by DDB GERMANY, Berlin advertising agency for Volkswagen Cross Polo (Volkswagen company) in Germany. It was released in the November 2008. Business sector is Cars & automotive services.

Credits:

Advertising Agency: DDB GERMANY BERLIN, GERMANY
Executive Creative Director: Stefan Schulte/Bert Peulecke
Creative Director: Dennis May
Creative Director: Dennis May
Scriptwriter: Ricardo Wolff/Gabriel Mattar
Sound Engineer: Stephan Moritz

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Car stopping; sheep

MVO1: Just what I needed: a bunch of huge white poodles crossing the road.

SFX: Car horn

FVO: You are kidding, right?

MVO: Why?

FVO: They’re not poodles. They’re clouds... with eyes and legs.

MVO: Oh.

ANN1: The Cross Polo. An offroad car, not necessarily for offroad people.

ANN2: Volkswagen. Das Auto.
Brief Explanation
Volkswagen believes every person can drive a Cross Polo, no matter how intimate is their relationship to nature. The radio spots 'Air Conditioning', 'Bathroom' and 'Sheep' prove this attitude in a funny way by showing daily life situations in which people confront the powers of nature.