PINCH

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Released:	January 2006
Advertiser:	Volkswagen Group
Brand name:	Volkswagen
Product:	VW Motor Show
Agency:	DDB
Country:	Belgium
Category:	Cars, Other vehicles, auto products & services

Credits & Description:

Advertising Agency: DDB, BELGIUM, Brussels
Creative Director: Jean-Charles della Faille
Scriptwriter: François Massinon/Massimo De Pascale
Agency Producer: Brigitte Verduyckt
Account Supervisor: Pascale Delval/Fanny Beck
Advertiser's Supervisor: Axel Soyez/Marc Donner
Director: Natacha Manco
Sound Engineer: Philippe Ledent


Script in English
MVO: My client, a very pretty woman at that, asked me to pinch her, imagine that. pinch me, pinch me she said. I hesitated for a moment but not too long because …. she asked so nicely … so i did it, i pinched her.

SFX: Smack in the face + Ouch!

MVO: Yes, i think maybe i pinched her where i wasn’t supposed to. Well, to avoid any other confusion of the same type, at Volkswagen we would just like to ask:

FVO: How would you react to our generosity? In January, very generous motor show conditions
at Volkswagen.

Script in Orginal Language
MVO: Ma cliente, une très très jolie femme entre parenthèse, figurez-vous qu’elle m’a demandé de la pincer. pincez-moi, pincez-moi qu’elle disait. j’ai hésité un moment mais pas longtemps parce que …. demandé si gentiment… donc je l’ai fait, je l’ai pincée:

SFX: Gifle dans la figure+ Aïe

MVO: Oui, je pense que je ne l’ai pas pincé là où il fallait. alors, pour éviter d’autres confusions dans le même genre, chez volkswagen on voudrait juste vous demander:

FVO: Et vous, comment réagirez-vous à notre générosité? En janvier, conditions salon très
généreuses chez Volkswagen.

The Radio ad titled PINCH was done by DDB advertising agency for product: VW Motor Show (brand: Volkswagen) in Belgium. It was released in the Jan 2006.