VOLKSWAGEN INNOVATIONS: FIDGETY PHILIP

The advert titled FIDGETY PHILIP was done by DDB GERMANY, Berlin advertising agency for VOLKSWAGEN INNOVATIONS (Volkswagen company) in Germany. It was released in the February 2009. Business sector is Cars & automotive services.

Credits:

• Advertising Agency: DDB GERMANY BERLIN, GERMANY
  Executive Creative Director: Stefan Schulte/Bert Peulecke
  Creative Director: Till Eckel/Johannes Hicks
  Creative Director: Till Eckel/Johannes Hicks
  Scriptwriter: Nina Faulhaber/Lisa Berger
  Agency Producer: Jalal Hachim/Tzveta Pandoursky
  Producer: Jalal Hachim/Tzveta Pandoursky
  Sound Engineer: Lukas Walter
  
  Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
  SFX: Music
  
  ANN: The Story of Fidgety Philip with DCC and ESP.
  'Let me see if Philip can
  Be a little gentleman;
  Let me see if he is able
  To sit still for once at table.'
  Thus Papa bade Phil behave;
  And Mamma looked very grave.
  But fidgety Phil,
  He won't sit still;
  He wriggles,
  And giggles,
  And then, I declare,
  Swings backwards and forwards,
  And tilts up his chair,
  Just like any rocking horse.
  
  'Philip! I am getting cross!'
  'Papa, don’t grieve or sorrow,
  I think of today and tomorrow,
  I put the adaptive suspension control,
  To sporty, that is how I roll.
  It adapts, once I press a key,
  To my swinging, it’s called DCC.'
  
  Papa puts on a doubtful face,
  But mamma says 'Any case,
  The chair still begins to stagger,
  ESP will stop the bragger,
  It protects our lively son,
  From damage, yet it keeps the fun.'
  
  Papa bids his doubts farewell,
  And starts wriggling now as well.
  He doesn’t hear mom’s admonition
  'I don’t want no demolition!'
  Keeps flouncing
  And bouncing
  Just until
  He goes downhill
  Right on the floor with a big bang,
  But before mama’s harangue,
  Philip grins 'Your chair, oh, gee!
  Got no DCC or ESP!'
  
  The moral is that innovations,
  Prevent bad ends and complications.
  
  Innovations for everyone.
  Volkswagen. Das Auto.Full script of the ad in the original language
  ANN: Die Geschichte vom Zappel-Philipp mit DCC und ESP.
  
  'Ob der Philipp heute still
  Wohl bei Tische sitzen will?'
  Also sprach in ernstem Ton
  Der Papa zu seinem Sohn,
  Und die Mutter blickte stumm
  Auf dem ganzen Tisch herum.
  Doch der Philipp hörte nicht,
  Was zu ihm der Vater spricht.
  Er gaukelt
  Und schaukelt,
  Er trappelt
  Und zappelt
  Auf dem Stuhle hin und her.
  
  'Philipp, das missfällt mir sehr!'
  'Papa, mach Dir keine Sorgen.
  Ich denk an heute und an morgen.
  Die Dämpfung hab ich eingestellt
  Auf sportlich, wie es mir gefällt.
  Sie passt sich meinem Schaukeln an,
  DCC nennt man das dann.'
  
  Der Papa blickt skeptisch drein,
  Da fällt zum Glück der Mutter ein:
  'Kommt der Stuhl doch mal ins Wanken,
  Greift ESP und weist die Schranken.
  Es beschützt unseren Sohn
  In mancher brenzligen Situation.'
  
  Der Vater, davon angetan.
  Fängt jetzt auch zu zappeln an.
  Die Mutter zu dem Vater spricht:
  'Papa, das geht doch nicht.'
  Der schaukelt weiter,
  fröhlich heiter,
  bis es rummst,
  der Vater plumst
  auf den Boden mit Radau.
  Da grinst der Philipp und sagt 'Schau!
  Papa, oh weh!
  Hast doch kein DCC und ESP.'
  
  Und die Moral? Technologie vermeidet,
  das böse End, und dass wer’s erleidet.
  
  Innovationen für alle.
  Volkswagen. Das Auto.
  Brief Explanation
  We produced podcasts for children that explained the innovative Volkswagen technologies by using traditional, well-known children’s stories.
  
  „Struwwelpeter“ is a popular German children's book, originally written by Heinrich Hoffmann in 1845, translated, amongst others, by Mark Twain. It comprises of several stories, each with a clear moral that demonstrates the disastrous consequences of misbehavior in an exaggerated way.
  
  Because the stories always end tragically, it is also referred to as the world's most nightmarish children's book. In our revised version of „Struwwelpeter“, the characters are equipped with innovations from Volkswagen. As a result, the stories now have a happy end.