Volkswagen Golf GTI: The GTI Project

The advert titled The GTI Project was done by Tribal DDB advertising agency for VW GOLF GTI (Volkswagen company) in United Kingdom. It was released in the June 2009. Business sector is Cars.

Credits:

• Check out the site: http://www.gtiproject.com/

  Tribal DDB and Terry Hall at Love have created a multi-award winning digital campaign for the UK launch of VW’s new Golf GTI. ‘The GTI Project’ allows you to enter their top secret test facility and race the new model around a giant interactive Scalextric track. It channels the same fun sense of ‘petrol head’ engineering rebellion that inspired the original GTI Mk 1 back in the 70s.

  With a tiny camera mounted to the 1:43 scale Golf, the user is placed in the driver’s seat, forcing them to negotiate the twisting corners, hairpins, and chicanes that weave around the vast 25ft by 30ft model city. Should you wipe-out, a nervous lab-coat wearing technician is on hand to dust you off and set you back on the track.

  Advertising Agency: Tribal DDB, UK
  Creatives: Luke Flynn & Brendan Howell
  Project Manager: Etebom Davies
  Production Company: Love
  Director: Terry Hall
  Producer: Ali Buttle
  Director of Photography: Richard Stewart
  Editor: Ben Leyland @ Golden Square
  Telecine: Stefan Perry @ Framestore
  Model Makers: Asylum