Prisoner

Credits & Description:

Media: Print
Geo: United Kingdom
Category: Automotive
Brand: Volkswagen
Automatic Distance Control.
Keeps you a safe distance from the vehicle in front.
Advertising Agency: DDBLondon, UK
Magazine, Newspaper or DM: Magazine
Corporate Name of Client: Volkswagen
Client Account Director: Cornelia Kabelitz
Client Marketing Director: Giovanni Perosino
Agency Board Account Director: Jason Lusty
Agency Account Director: Paul Billingsley
Account Manager: Harriet Bates
Agency: DDB UK, London
Executive Creative Director: Jeremy Craigen
Art Director: Pete Heyes
Art Buyer: Daniel Moorey
Photographer: Sue Parkhill
Project Managers: Craig Neilson/Tim Walther
Managing Partner: Jonathan Hill
Description of the Project
Volkswagen's Automatic Distance Control system is a radar device that keeps your vehicle a safe distance from the vehicle in front. This campaign simply dramatises this benefit, by showing the backs of vehicles that you really don't want to get too close to.