Credits & Description:
Geo: United Kingdom
Automatic Distance Control.
Keeps you a safe distance from the vehicle in front.
Advertising Agency: DDBLondon, UK
Magazine, Newspaper or DM: Magazine
Corporate Name of Client: Volkswagen
Client Account Director: Cornelia Kabelitz
Client Marketing Director: Giovanni Perosino
Agency Board Account Director: Jason Lusty
Agency Account Director: Paul Billingsley
Account Manager: Harriet Bates
Agency: DDB UK, London
Executive Creative Director: Jeremy Craigen
Art Director: Pete Heyes
Art Buyer: Daniel Moorey
Photographer: Sue Parkhill
Project Managers: Craig Neilson/Tim Walther
Managing Partner: Jonathan Hill
Description of the Project
Volkswagen's Automatic Distance Control system is a radar device that keeps your vehicle a safe distance from the vehicle in front. This campaign simply dramatises this benefit, by showing the backs of vehicles that you really don't want to get too close to.
The Print Ad titled Prisoner was done by DDB London advertising agency for product: Volkswagen Automatic Distance Control (brand: Volkswagen) in United Kingdom. It was released in the May 2012.