DON´T MAKE UP AND DRIVE

Credits & Description:

Type of entry: Viral Advertising
Category: Viral Video
Advertiser: VOLKSWAGEN
Product/Service: ROAD SAFETY MESSAGE
Agency: DDB TRIBAL GROUP Berlin, GERMANY
Advertiser VOLKSWAGEN
Product ROAD SAFETY MESSAGE
Entrant DDB TRIBAL GROUP Berlin, GERMANY
Type of Entry: Viral Advertising
Category: Viral Video
Title: DON´T MAKE UP AND DRIVE
Advertiser/Client: VOLKSWAGEN
Product/Service: ROAD SAFETY MESSAGE
Entrant Company: DDB TRIBAL GROUP Berlin, GERMANY
DM/Advertising Agency: DDB TRIBAL GROUP Berlin, GERMANY

Chief Creative Officer: Eric Schoeffler (DDB Tribal Group)
Creative Directior: Marc Isken (DDB Tribal Group)
Creative Directior: Nils Haseborg (DDB Tribal Group)
Art Direction: Lilli Langenheim (DDB Tribal Group)
Copywriter: Valerie Von Meiss (DDB Tribal Group)
Account Manager: Christina Müller (DDB Tribal Group)
Agency Producer: Susi Schneider (Pirates´n`paradise)
Light Design/Camera: Michael Schreitel
Artist: Nikki De Jager
Producer: Ben Foehr
Project Manager: Hakan Cirak
Cutter: Sebastian Gross

Brief Explanation
An alarming statistic reported that more than 500,000 car accidents in the UK have been caused by women applying make-up. With safety being one of Volkswagen’s top priorities, they wanted to shed light on the issue and alert women of this serious issue.
We harnessed YouTube “hauling” channels. We partnered with Nikkie who has over 25mm views. She applies make-up until she is suddenly flung towards the camera – similar to a car accident.
These videos let us address our audience directly, with unwavering accuracy.
We uploaded the video to Nikkie’s channel and has since spread to other major social networks.