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Volkswagen Adverts & Commercials Archive

The BlueMotion Label


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Credits & Description:

Media: DM
Geo: South Africa
Category: Automotive
Agency: Ogilvy
Brand: Volkswagen
To promote the eco-conscious thinking behind Volkswagen's BlueMotion brand, we developed a print insert that helps save paper, not waste it. Watch the case video: http://www.youtube.com/watch?v=7vOjfSeQSEc
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Prabashan Gopalakrishnan Pather
Copywriter: Sanjiv Mistry
Producers: Cathy Day, Lara Bothma
Account Management: Jason Yankelowitz, Greg Tebbutt, Lauren Baker
Production Company: Platypus Productions

The Direct marketing titled The BlueMotion Label was done by Ogilvy Cape Town advertising agency for product: Volkswagen Bluemotion (brand: Volkswagen) in South Africa. It was released in the May 2012.
Advertiser: Volkswagen Group
Brand name: Volkswagen
Product: Volkswagen Bluemotion
Agency: Ogilvy Cape Town Platypus Productions
Country: South Africa
Category: Cars
Released: May 2012

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