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Volkswagen Adverts & Commercials Archive


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Credits & Description:

Client: VW Group
Design Director (Volkswagen Group Future Center Europe): Peter Wouda
Creative Agency: Khanna\Reidinga Amsterdam
Executive Creative Director: Maarten Versteege
Published date: 6 March 2017

DESIGN & BRANDING - Logo and naming for VW's new concept car SEDRIC
Sedric is a concept car from the Volkswagen Group - the first vehicle in the group to have been created for level 5 of autonomous driving – in other words a person as a human driver is no longer required.
The name SEDRIC is a verbal composition made up of Self (SE) Driving (DRI) and Car (C)
​The name and logo were developed by Amsterdam based creative agency, Khanna\Reidinga who were approached by Volkswagen Group on the back of their successful brand design work for mobility service, MOIA.

The Design & Branding titled Sedric was done by Khanna \ Reidinga \ Faralley \ LeBon Amsterdam advertising agency for brand: Volkswagen in Netherlands. It was released in the Mar 2017.
Advertiser: Volkswagen Group
Brand name: Volkswagen
Agency: Khanna \ Reidinga \ Faralley \ LeBon Amsterdam
Country: Netherlands
Category: Cars
Released: March 2017

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