VW: How it began

The advert titled How it began was done by DEUTSCH LA advertising agency for VOLKSWAGEN BEETLE (Volkswagen company) in USA. It was released in the January 2010. Business sector is Cars.

Credits:

• Deutsch, LA's first campaign for VW is an update of the Punch Buggy game called Punch Dub. It stars Sluggy Patterson, the first guy to see a VW and punch someone.
  
  

  Agency: Deutsch, Los Angeles

  CEO, Chief Creative Officer: Eric Hirshberg
  Group Creative Director: Michael Bryce
  Group Creative Director: Eric Springer
  EVP, Creative Director, Digital: Josh Rose
  Associate Creative Director, Copywriter: Avery Carroll
  Associate Creative Director, Copywriter: Jim DiPiazza
  Associate Creative Director, Art Director: John Davis
  Senior Digital Copywriter: Jason Wolske
  Senior Digital Art Director: Todd Swaim
  SVP, Director of Integrated Production: Vic Palumbo
  Senior Producer/Music Supervisor: Marisa Wasser
  Associate Producer: David Weaver
  
  Production Company: Moxie Pictures, Los Angeles
  Director: Frank Todaro
  DP: Adam Beckman
  Executive Producers: Robert Fernandez, Lizzie Schwartz,
  Roger Zorovich
  Producer: Laura Heflin
  
  Editorial: Whitehouse, Santa Monica
  Editors: Corky Devault,
  Joanna Manning
  Assistant Editor: Amanda Dunlap
  Producer: Justin Kumpata
  
  Post-Production: Therapy, Santa Monica,
  Online Editor: Craig Price
  Colorist: Mike Pethal @ CO3- Santa Monica
  Music: "Django Sound" by MC Rae Brian Todd
  
  Audio: Therapy, Santa Monica
  Mixer: Quinn Messmer