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The advert titled ECZEMA was done by JWT advertising agency for MOBILE NETWORK (VODAFONE company) in United Kingdom. It was released in the January 2005. Business sector is Commercial public services.
Credits:
- Advertising Agency: JWT, UNITED KINGDOM, London
Creative Director: Nick Bell
Scriptwriter: Hugh Todd/Adam Scholes
Agency Producer: Hannah Gibson
Account Supervisor: Gerald Breatnach
Advertiser's Supervisor: David Perry/Daragh Persse
Director: Hugh Todd/Adam Scholes
Sound Engineer: Ian Hargest
Script in English
SFX: Shop ambience.
Shop assistant (shouting across shop): Mr Johnson, I’ve got someone here applying for a Vodafone offer, he wants to use a Man United scarf as proof, can we accept that?
Mr Johnson: No. Any tattoos?
Shop assistant: Any tattoos?
Man: Err, not really. I have got a sort of patch of eczema on my hip. It’s quite red.
Shop assistant: Can I see that?
Man: Yeah. Look, some people say it looks a bit like Ryan Giggs.
Shop assistant: Yeah, I can see what you’re saying, but no.
Man: But look it…
Shop assistant: Sorry love, nothing doing.
MVO: You don’t have to be a Man United fan to take advantage of Vodafone’s 15% discount on your line rental. Call 08080 109 109 for details.
Legal: Most minimum term contracts for new customers. See ManUnitedVodafoneOffers.com for conditions.
Brief Explanation
This campaign ran on Century FM - a radio station in the North West of England that covers the big football matches. Playing off Vodafone's sponsorship of Manchester United F.C., it highlighted the fact that you don't have to be a Man Utd fan to take advantage of Vodafone's 15% line discount offer. The executions featured various scenarios where people were trying to prove they were fans of Manchester United.
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