Vision Foundation of India / Print/Outdoor adverts

Vision Foundation of India: Ledge

Advertising campaign "Don't kill your eyes. Donate them instead"

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Released:	December 2008
Advertiser:	Vision Foundation of India
Brand name:	ORGAN DONATION
Advertising Agency:	Ogilvy & Mather, Mumbai
Country:	INDIA
Tags:	Agitating organ donation ads Social Advertising Prints

The advert titled Ledge was done by Ogilvy & Mather, Mumbai advertising agency for ORGAN DONATION (Vision Foundation of India company) in INDIA. It was released in the December 2008.

Credits:

Tagline: Don't kill your eyes. Donate them instead.

If you don't donate your eyes at the time of death, you are literally letting them 'die' with you. So you are killing your eyes as you don't let them live on.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Director: Sumanto Chattopadhyay
Art Director: Payal Chugh
Copywriter: Delara Sidhva
Photographer: Avadhut Hembade
Illustrator: Ketan Raut
Controller, Production: Shirish Kunder
Special thanks to: Getty Images