VISA: Go back to Pompeii

Visa: Go back to Pompeii, TBWA\Tequila, VISA, Print, Outdoor, Ads

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Original Resolution
Released: March 2010
Advertiser: VISA VISA
Agency: TBWA\Tequila TBWA\Tequila
Country: New Zealand New Zealand
Category: Banking Banking
Tags: Creative ads placed on conveyor belts Creative ads placed on conveyor belts
Sponsorship Sponsorship

Credits:


  • To raise awareness of Visa's sponsorship of the Pompeii exhibit at our National Museum, we greeted all visitors to Wellington Airport with a lava flow that ran around the baggage carousel. Complemented by traditional media, this ambient execution made sure nobody could miss our message.


    Advertiser: Visa
    Advertising Agency: TBWA\Tequila, Auckland, New Zealand
    Executive Creative Director: Andy Blood
    Creative Director: Guy Roberts
    Art Director: Tamryn Kerr
    Copywriter: Michael Goldthorpe
    Producer: Mark Paisey
    Retouchers: Paul Hewson, Grant Allen
    Account Manager: Sam Attenborough


The commercial titled Go back to Pompeii was done by TBWA\Tequila advertising agency for VISA company in New Zealand. It was released in the March 2010. Business sector is Banking.







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