CREDIT CARD

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Released:	December 2008
Advertiser:	Virgin Group Ltd
Brand name:	Virgin Mobile
Product:	Mobile Phone Tariff
Agency:	Bates141
Country:	India
Category:	Commercial Public Services
Category:	Telecommunications Services, Mobile Communications

Credits & Description:

Advertising Agency: BATES141, INDIA, Mumbai
Creative Director: Kapil Mishra
Creative Director: Kapil Mishra
Scriptwriter: Sonal Dabral/Kapil Mishra
Agency Producer: Tasneem Rajgara
Producer: Tasneem Rajgara

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: Sir, may I speak to Mr. Pradeep Tiwari?

MVO: Pradeep Shashikant Tiwari, full name.

FVO: Sorry sir. Sir, may I take two minutes of your time please?

MVO: Sure!

FVO: Sir, we're offering you a credit card.

MVO: Credit card? Oh, it's quite a handy thing to have. Which card do you have?

FVO: Sir, we're offering you a 'Gold Plus' card.
MVO: Gold?
FVO: Yes.
MVO: Any other colour?
FVO: There's silver.
MVO: Hmm?
FVO: And platinum, too.
MVO: Hmmm?
FVO: It’s free for a lifetime, sir!
MVO: And?
FVO: Sir... it’s made of plastic.

MVO: Can it buy anything?
FVO: Yes, sir.
MVO: Furniture?
FVO: Yes, sir.
MVO: Clothes? Shoes?
FVO: Yes, sir.
MVO: And socks too?
FVO: Yes, sir.
MVO: Bread? Butter? Eggs?
FVO: Yes sir, you can buy eggs too.
MVO: And, what if the eggs are rotten?
FVO: Then you’ll have to speak to the person you got them from.
MVO: The hen? I mean what’s the credit limit?

SFX: Music

ANN: Get paid for incoming calls at 10 paise per minute.
Virgin Mobile. Think Hatke.
Mobile service of Tata Teleservices Ltd. Conditions apply.Full script of the ad in the original language
FVO: Sir, may I speak to Mr. Pradeep Tiwari?

MVO: Pradeep Shashikant Tiwari, full name.

FVO: Sorry sir. Sir, may I take two minutes of your time please?

MVO: Sure!

FVO: Sir, hum aapko ek credit card offer kar rahe hain.

MVO: Credit card! Vaah vaah, bahut achchhi cheez hai credit card. Kaun sa card hai aapke paas?

FVO: Haan ji sir, hum aapko 'Gold card' offer kar rahe hain.
MVO: Gold!
FVO: Yes.
MVO: Aur koi colour?
FVO: Silver hai!
MVO: Hmmm?
FVO: Platinum bhi hai
MVO: Hmm?
FVO: Lifetime free hai sir.
MVO: Aur bataaiye?
FVO: Sir... plastic ka hai!

MVO: Is se kuchh bhi khareed sakte hain?
FVO: Haan, sir.
MVO: Furniture?
FVO: Yes, sir.
MVO: Kapde, joote?
FVO: Yes, sir.
MVO: Moze bhi?
FVO: Yes, sir.
MVO: Bread, butter, ande?
FVO: Ji sir, ande bhi.
MVO: Aur maan lo ande sade hue nikle to?
FVO: Sir, voto...jisne diya hai ussi se baat karni padegi.
MVO: Murgi se! I mean credit limit kya hai...

SFX: Music

ANN: Get paid for incoming calls at 10 paise per minute.
Virgin Mobile. Think Hatke.
Mobile service of Tata Teleservices Ltd. Conditions apply.
Brief Explanation
Note: 'Think hatke' means 'Think outside the box'.

Virgin Mobile is the only 'youth focused' mobile brand in India, and it comes up with novel products/services keeping the needs of the youth in mind.

One such service designed for the youth was 'Get paid for incoming calls' (10 paise per minute) Tariff Plan. For the first time in the history of mobile telephony in India, one gets paid for receiving calls. The creative idea was simple: 'it pays to receive calls'.

The Radio ad titled CREDIT CARD was done by Bates141 advertising agency for product: Mobile Phone Tariff (brand: Virgin Mobile) in India. It was released in the Dec 2008. Business sector is: Commercial Public Services.