MOBILE PHONE TARIFF: OLD MAN

The advert titled OLD MAN was done by Bates141 advertising agency for MOBILE PHONE TARIFF (VIRGIN MOBILE INDIA company) in INDIA. It was released in the December 2008. Business sector is Commercial Public Services.

Credits:

• Advertising Agency: BATES141, INDIA, Mumbai
  Creative Director: Kapil Mishra
  Creative Director: Kapil Mishra
  Scriptwriter: Jigar Fernandes
  Agency Producer: Tasneem Rajgara
  Producer: Tasneem Rajgara
  
  Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
  SFX: Gentle music
  
  MVO: Old age is a not just old age. It’s a sickness. In an old age home, life becomes too heavy a burden. Here every heart bears wounds inflicted by their own loved ones.
  
  When Sharma ji calls his son, he gets a curt 'I'm busy' reply. Mr. Gupta's son never answers his calls.
  
  But I consider myself extremely fortunate. I call my son every day, and we really bond. I tell him everything about my day, like, 'I had pulses for breakfast today' or 'There was special rice for lunch today' and other such things.
  
  He tells me 'Papa, it feels so nice to hear the things you say', and my heart feels overjoyed when every call ends with his words 'Papa, do call tomorrow, we’ll chat again.'
  
  He is the perfect son. May God bless everyone with a son like him.
  
  SFX: Electronic music
  
  ANN: Get paid for incoming calls. 10 paise per minute.
  Virgin Mobile. Think hatke.
  Mobile service of Tata Teleservices Ltd. Conditions apply.Full script of the ad in the original language
  SFX: Gentle music
  
  MVO: Budhaapa na hua, zindagi ka bojh ho gaya. yahaan old age home mein, sabke dilon par apno ki hi chotein hain.
  
  Sharma ji jab apne bete ko phone karte hain to beta kehta hai "Busy hoon". Guptaji ka beta to phone hi nahi uthaata.
  
  Main is maamle mein bada bhaagyashaali hoon. Roz apne bete ko phone karta hoon aur duniya bhar ki baatein sunaata hoon. Naashte mein daal ka paani, khaane mein moong ki khichadi, aur na jaane kya kya.
  Bolta hai papa, bada achchha laga sun kar. Dil ko bada sukoon milta hai jab vo kehta hai papa, kal fir call karna.
  
  Bhagwaan kare sabko aisa hi beta mile.
  
  SFX: Electronic music
  
  ANN: Get paid for incoming calls. 10 paise per minute.
  Virgin Mobile. Think hatke.
  Mobile service of Tata Teleservices Ltd. Conditions apply.
  Brief Explanation
  Note: 'Think hatke' means 'Think outside the box'.
  
  Virgin Mobile is the only 'youth focused' mobile brand in India, and it comes up with novel products/services keeping the needs of the youth in mind.
  
  One such service designed for the youth was 'Get paid for incoming calls' (10 paise per minute) Tariff Plan. For the first time in the history of mobile telephony in India, one gets paid for receiving calls. The creative idea was simple: 'it pays to receive calls'.