Experience Virgin America

Credits & Description:

Media: Online
Geo: United States
Category: Transport & Tourism
Agency: Eleven
Brand: Virgin
URL: http://experiencevirginamerica.com

Virgin America, the airline known for reinventing domestic travel, brings its tech and design-driven in-flight experience to life through an integrated multi-media campaign that features some of the airline’s frequent flyers. At the centerpiece of the campaign is a digital experience that brings the airline’s next generation cabins to life with cinematic flair – through the eyes of a few of its most frequent travelers. The campaign highlights Virgin America 'Originals,' frequent flyers known for shaking up the status quo in their own fields – including indie film director Kevin Smith, Pandora founder Tim Westergren, Animal and Son of a Gun chef Vinny Dotolo and independent artist/Facebook Creative Strategist Ji Lee. Virgin America also invited these same frequent flyers to curate aspects of the airline’s already unique in-cabin experience – including playlists, film picks and new menu items offered via the touch-screen Red™ in-flight entertainment platform.

Advertising Agency: Eleven, San Francisco, USA
Chief Creative Officer: Mike McKay
Creative Directors: Ted Bluey, Bryan Houlette
Art Director: Matthew Wakeman
Copywriter: Joanne Torres
Directors: Eric Joiner, Ben Tricklebank
Production Company: Tool
Published: September 2012