VIRAL AND GUERILLA MARKETING: VIRAL BUSINESS CARD

The advert titled VIRAL BUSINESS CARD was done by Talan Proximity advertising agency in Ukraine. It was released in the July 2008. Business sector is Business equipment & services.

Credits:

• Pavel Dedkov Creative Director
  Jane Basnova Designer
  Andrey Khokholkin Head Of VM Department
  Ekaterina Ushakova New Business Director
  Olga Rizanenko Art Director
  Irina Novikova Talan Proximity Director
  
  Outcome
  In the last three months, Biohazard has been invited to pitch for 14 viral marketing campaigns.
  
  Entry Description
  Talan Proximity created a new department - Biohazard - offering viral and guerilla marketing services. The challenge was to raise awareness of the new service with prospects who were unlikely to know how guerrilla marketing works and get Biohazard on pitch lists.
  
  
  Entry Speciality
  Instead of giving out our business cards for Biohazard when they were exchanged at credentials meetings, we created this low-cost, highly effective business card stamp. By stamping prospects’ business cards with Biohazard’s details, they were shown an effective demonstration of guerrilla marketing.