VICROADS / Radio

CUSTOM NUMBER PLATES: SIX FOOT BLONDE

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Released:	July 2008
Advertiser:	VICROADS
Brand name:	CUSTOM NUMBER PLATES
Advertising Agency:	MARMALADE
Country:	AUSTRALIA
Category:	Cars & automotive services
Tags:	Melbourne

The advert titled SIX FOOT BLONDE was done by MARMALADE advertising agency for CUSTOM NUMBER PLATES (VICROADS company) in AUSTRALIA. It was released in the July 2008. Business sector is Cars & automotive services.

Credits:

Advertising Agency: MARMALADE, AUSTRALIA, Melbourne
Creative Director: Neil Mallet
Creative Director: Neil Mallet
Scriptwriter: Neil Mallet
Account Supervisor: Kate O'Donnell

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: Custom number plates on your car show the real you... So who is the real you?

MVO: The real me is a five foot ten blonde. Buxom, but beautiful.

The real me loves puppies and flowers and holding hands in the rain.

The real me lives to salsa.

The real me adores pink and worries my hips are too big...

FVO: Ah, yeah. Erm, sometimes showing the real you isn’t a great idea.
But visit VPlates.com.au and design a slightly less revealing custom plate.
Brief Explanation
Custom Number Plates are unique in that the consumer can customise their message - within reason!

This spot was created to highlight that fact in a way that had people imagining how far they might be able to push their own unique personality via the design.