CUSTOM NUMBER PLATES: AMUN RA

The advert titled AMUN RA was done by MARMALADE advertising agency for CUSTOM NUMBER PLATES (VICROADS company) in AUSTRALIA. It was released in the July 2008. Business sector is Cars & automotive services.

Credits:

• Advertising Agency: MARMALADE, AUSTRALIA, Melbourne
  Creative Director: Neil Mallet
  Creative Director: Neil Mallet
  Scriptwriter: Neil Mallet
  Account Supervisor: Kate O'Donnell
  Director: Phil Webster
  
  Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
  FVO1: Custom number plates on your car show the real you. So who is the real you?
  
  FVO2: The real me is Amun Ra. I am the reincarnation of the Egyptian Sun God, the creator.
  
  The real me is worshipped by the Ptolemites and the high priests of Hermopolis.
  
  The real me has a really nice Temple at Karnak...
  
  FVO1: Okay... Sometimes showing the real you isn’t such a good idea.
  But visit VPlates.com.au and design a slightly less revealing Custom Plate.
  Brief Explanation
  Custom Number Plates are unique in that the consumer can customise their message - within reason!
  
  This spot was created to highlight that fact in a way that had people imagining how far they might be able to push their own unique personality via the design.