COLLECTION TOKYO 2009

Credits & Description:

Category: Clothing, Footwear & Accessories
Advertiser: UNIQLO
Product/Service: UNIQLO
Agency: DENTSU
Date of First Appearance: Sep 10 2009 12:00AM
Entrant Company: DENTSU, Tokyo, JAPAN
Entry URL: http://interactive-salaryman.com/pieces/collection_e/
Executive Creative Director: Koichi Sawada (Dentsu)
Executive Creative Director: Yoichi Komatsu (Dentsu)
Creative Director: Hiroki Nakamura (Dentsu)
Art Director: Shinya Seino (Dentsu Inc.)
Copywriter: Miwako Hosokawa (Dentsu Inc.)
Agency Producer: Shinsaku Ogawa (Dentsu TEC Inc.)
Technical Director / Programmer: Kampei Baba (Bascule)
Film Director: Koichiro Tsujikawa
Cinematographer: Masaya Takagi
Designer: Megumi Kasuga (Bascule)
Designer: Hiwako Hamada (Bascule)
Production Company: Dentsu TEC Inc.
Production Company: Bascule Inc.
Production Company: Monster Ultra Inc.
Producer: Takaharu Hatori (Monster Ultra Inc.)
Producer: Keigo Nakamura (Monster Ultra Inc.)
Producer: Mizuho Kamo
Client Supervisor: Kentaro Katsube (Fast Retailing Co. Ltd.)
Client Supervisor: Ayumi Shiba (Fast Retailing Co. Ltd.)

English Synopsis
To promote UNIQLO’s new clothes on fall and winter 2009 with the way that no one have seen yet.Web Fashon show, with TV-ad. Users can check any styles with multi angle and buy their styles simply. Pressing WOMENS/MENS, All models replaced. If you click a model you like, he/she is closed up seamlessly, and you can check and buy the product with just 2 clicks. This is very simple, thus effective.