Credits & Description:
Type of entry: Product & Service
Category: Commercial Public Services
Advertiser: UNION HEARING CENTRE
Product/Service: HEARING TESTS
Agency: DRAFTFCB Toronto, CANADA
1 of 2 Campaign
Title: BABY
Agency Account Director: Cynthia Roach
Agency: DraftFCB, Toronto
Chief Creative Officer: Robin Heisey
Group Creative Director: Joe Piccolo
Copywriters: Robin Heisey/Joe Piccolo
Agency Producer: Anna Neilson
Production Company: RMW, Toronto
Director: Ted Rosnick
Senior Executive Producer: Ted Rosnick
Sound Design Company: RMW, Toronto
Audio Engineer: Vlad Nikolic
Description of the Project
The idea is we intend to use radio in the most pertinent way by conducting a subversive hearing test.
The Radio ad titled BABY was done by Draftfcb Toronto advertising agency for product: Hearing Tests (brand: UNION HEARING CENTRE) in Canada. It was released in the May 2012.
Radio