Lynx: Car Park

The advert titled Car Park was done by BBH London advertising agency for LYNX (UNILEVER company) in United Kingdom. It was released in the November 2009. Business sector is Toiletries & pharmaceuticals.

Credits:

• Client: Unilever

  Brand: Lynx

  Campaign Name: Snow Prints

  Campaign Live Date: 16th November 2009

  Account and Campaign background:

  Following 2009’s Pocket Pulling Power campaign to launch the new Lynx Bullet product, Snow Prints is a classic Lynx tactical campaign that builds on this launch for the festive season.

  This campaign wanted to press home the idea that young guys should never be without their Bullet in order to take advantage of the pulling opportunities over the festive season.

  Brief:

  What was the brief for this campaign?

  LYNX BULLET GIVES GUYS POCKET PULLING POWER THIS CHRISTMAS

  Creative Idea:

  Classic outdoor snow prints with a mischievous mating game twist. What we see in each of the 3 executions is the silent signature of a wild night out, brought on by the pocket pulling power of lynx bullet.

  Production:

  What’s interesting about the production of this campaign?

  All the snow you see is completely fake and took 3 days worth of shooting in separate locations across London.

  BBH Team:

  Print Producer: Jeremy Gleeson

  Account Director: Keir Mather

  Account Manager: Matt Tassell

  Account Planner: Ross Berthinussen

  Engagement Planner: Fran Hazledine

  Creative Director: Dominic Goldman

  Creative Team:

  Art Director: Adam Thompson

  Copywriter: Dan Glover-James

  Production Team:

  Photographer: Julian Wolkenstein

  Photographer’s Agent: Paul Cowen @ Horton Stephens

  Producer: Sylvie Champenois

  Media Type:

  Press/Poster Outdoor

  Partner agencies:

  Media: Mindshare

  PR: Freuds