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Unicef (United Nations International Children’s Emergency Fund) Adverts & Commercials Archive

It's not normal for it to be normal


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Credits & Description:

Category: Public Interest, NGO
Media: Print
Brand: Unicef
Agency: BBDO
Geo: Romania
Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Titus Dumitrescu
Group Creative Directors: Andrei Nica, Bogdan Vintila
Art Director: Vlad Socianu
Copywriter: Adi Dragoi
Strategy: Ioana Mihai
Client Service: Bogdan Tanculescu
Illustrator / Photographer: New Folder
Published: March 2017
Description: In a country where 30% of the adult parents think that using physical punishment against their children is normal, we've placed violent scenes in a normal every day context, to raise awareness to this problem.
Violence against children is unacceptable.

The Print Ad titled It's not normal for it to be normal was done by Graffiti BBDO Bucharest advertising agency for brand: Unicef (United Nations International Children’s Emergency Fund) in Romania. It was released in the Mar 2017.

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