Tylenol: Wrecking Ball

The advert titled Wrecking Ball was done by JWT Toronto advertising agency in Canada. It was released in the November 2008. Business sector is Toiletries & pharmaceuticals.

Credits:

• In the heart of downtown Toronto lies the ever expanding Dundas Square, Canada’s answer to New York’s Times Square. In this popular location JWT Toronto on behalf of Johnson & Johnson’s Tylenol brand posted a large backlit board with an eye catching execution of a man suffering from a bad headache. To emphasize his pain, a large wrecking ball, suspended from a 3D crane above the

  board, has smashed through, and stuck in the man’s forehead.

  
  Advertiser: Johnson & Johnson Inc
  

  Brand: Tylenol
  Agency: JWT Toronto
  Creative Director: Martin Shewchuck
  Creative Group Head/ Copywriter: Colin Winn

  Art Director: Craig Markou

  Photographer: Patrick Nichols
  

  Country: Canada