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MEDIDA CERTA


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Credits & Description:

Type of entry: Mobile Applications
Category: Entertainment, Lifestyle and Leisure
Advertiser: TV GLOBO
Product/Service: FANTÁSTICO - MEDIDA CERTA
Agency: GLOBO COMUNICAÇÃO E PARTICIPAÇÕES Rio de Janeiro, BRAZIL
Advertiser TV GLOBO
Product FANTÁSTICO - MEDIDA CERTA
Entrant GLOBO COMUNICAÇÃO E PARTICIPAÇÕES Rio de Janeiro, BRAZIL
Type of Entry: Mobile Applications
Category: Entertainment, Lifestyle and Leisure
Title: MEDIDA CERTA
Advertiser/Client: TV GLOBO
Product/Service: FANTÁSTICO - MEDIDA CERTA
Entrant Company: GLOBO COMUNICAÇÃO E PARTICIPAÇÕES Rio de Janeiro, BRAZIL
DM/Advertising Agency: GLOBO COMUNICAÇÃO E PARTICIPAÇÕES Rio de Janeiro, BRAZIL

Responsible For The Project: Rosa Magalhães (Tv Globo)
Responsible For The Project: Fernando Gouvêa (Grupo.mobi)
Project's Manager: Tatiana Caldas Magalhães (Tv Globo)
Planning: Fernando Gouvêa (Grupo.mobi)
Planning: Antonio Procópio (Grupo.mobi)
Customer Service: Rafael Stefan (Grupo.mobi)
Customer Service: Marcella Hoffmann (Grupo.mobi)
Creative Director: Daniel Siarkovski (Grupo.mobi)
Technology Intelligence: Leocadio Tiné (Grupo.mobi)
Technology Intelligence: Lucien Von Doellinger (Grupo.mobi)
Technology Intelligence: Pietro Chiarelli (Grupo.mobi)
Consulting And Content: Marcio Henrique Atalla ()
Host: Renata Ceribelli (Tv Globo)
Host: Zeca Camargo (Tv Globo)
Videos Production: Livia Torres (Tv Globo)
Videos Production: Stephanie Lotufo (Tv Globo)
Images By: José Henrique (Tv Globo)
Images By: Marconi Mattos (Tv Globo)
Images By: William Torgano (Tv Globo)
Editing: Omar Barbieri (Tv Globo)

Brief Explanation
How do you create an app to follow a huge hit on one of the most important TV networks in the world? The reality show “Medida Certa” (The Right Size) showed that the hosts of “Fantastico”, Renata Ceribelli and Zeca Camargo, were capable of getting fit in 90 days, using only exercises and the right diet. With 20 million viewers per minute (40 per cent share) in each of it's 13 episodes, the show “Medida Certa” was transformed into a very popular "Get Fit" walk in 10 cities in Brazil and also became a best selling book. The only thing missing was a tool to help each one to try Medida Certa in a very personal way.

The app “Medida Certa” allows each user to live exactly the same experience as the famous hosts on TV. The app offers the right tools to reprogram your body in 90 days. The user can create a profile and the app suggests a personal recipe of exercises to get in shape. Graphs and other tools allow the user to monitor the changes day by day. The app also offers a few calculators: Body Mass Index calculator, fat and body mass; notifications that reminds the user the right time to have a meal; a pedometer; healthy recipes; tips for smart shopping; music list to listen while exercising. When the user is feeling exhausted, he/she can record a message and share it on social networks. Everything that used to be on the TV screen is now on everybody’s pockets.

Just like on TV, the free app is a hit. More than 360 thousand people download it in just six months putting the app “Medida Certa” on the top of the Brazilian rankings. And most important: it helped to shape a fitter Brazil.

The Print Ad titled MEDIDA CERTA was done for product: FANTÁSTICO - MEDIDA CERTA (brand: Tv Globo) in Brazil. It was released in the Jun 2012.
Brand name: Tv Globo
Product: FANTÁSTICO - MEDIDA CERTA
Country: Brazil
Category: TV/Radio Programs & Stations
Released: June 2012

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