Arctic Sun

Credits & Description:

Advertiser/Client: PEPSICO
Product/Service: TROPICANA ORANGE JUICE
Entrant Company: BBDO CANADA Toronto, CANADA
Advertising Agency: BBDO CANADA Toronto, CANADA
Executive Creative Director: Ian Mackellar
Copywriter: Adam Bailey
Agency Producer: Dena Thompson
Advertiser's Supervisor: Dale Hooper
Account Supervisor: Managing Director: Tim Welsh
Production Company: RADKE FILM GROUP Toronto, CANADA
2nd Production Company: FILMGROUP.TV Vancouver, CANADA
Director: Samir Mallal
Producer: Michael Haldane
Editor: Ross Birchall, Bijou
Sound Design/Arrangement: Ross Birchall/Bijou/Didier Tovel, Apollo Studio
Music: Artist/Title: Patrick Watson/ "The Great Escape"
Art Director: John Terry
Post Production: Cherry Beach Sound
Other Credits: Compositor/Alter Ego/James Cooper

Brief Explanation:
This spot shows people creating a giant artificial sun that emits 100,000 lumens of light literally bringing a brighter morning to the frigid, remote Arctic town where its 3,500 residents live without a sunrise for weeks each winter.