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The Min-iA-ture Package

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Credits & Description:

Media: Web Film Category: Automotive Client: Toyota Motor Sales, U.S.A., Inc. Agency: Saatchi & Saatchi Los Angeles Chief Creative Officer: Jason Schragger Executive Creative Director: John Payne & Chris Pierantozzi Creative Director: Marcin Markiewicz ACD/Art Director: Neal Desai Copywriter: Craig Ross Copywriter: Antonio Marcato Copywriter: Joe Hagel Art Director: Moira Stevenson Executive Director, Integrated Production: Lalita Koehler Director of Content Production: Sara Seibert Director of Digital Production: Keith Bellinger Senior Broadcast Producer: Jennifer Vogtmann Digital Producer: Robbie Veltman Senior Integrated Producer: Tarrah Barbour Senior Digital Producer: Brian Mount Music Supervisor: Kristen Hosack Project Managers: Starla Terrell & Arianna Doykos Executive Director, Digital: Jeremiah Knight Managing Director: Erica Baker Social Group Account Director: Bryan DeSena Account Director: Hansoul Kim Account Supervisor: Ben Ortega Social Account Supervisor: Elizabeth Swointek Account Executive: Katie Martin Social Account Coordinator: Jeff Winsper Manager of Public Relations: Kimberly Harms Chief Strategy Officer: Mark Turner Management Director, Connection & Insight Strategy: Don Longfellow Group Director, Connection & Insight Strategy: Paulo Carvajal Sr. Connection & Insight Strategist: Lindsey Summers Connection & Insight Strategist: Meg Hoy Executive Communications Director: John Lisko Associate Communications Director, Social: Karen Ram Media Supervisor, Social: Talia DiDomenica Assistant Media Planner, Social: Patrick Butcher Assistant Media Planner: Sara Park Media Communications Planner: Josh Koo Business Affairs Manager: Georgette Bivins Product Information Specialist: Reepak Lal Proofreader: Paul Jenulis Production Company: Caviar Content Executive Producer: Casey Wooden and Michael Sagol Line Producer: Bernard Rahill Director: Jody Hill Editing Company: Arcade Executive Producer: Chrissy Desimone Producer: Alexa Atkin Editor: Dave Anderson Editor: Kyle Brown Finish: Timber Telecine: CO3 Color Artist: Stefan Sonnenfeld Visual Effects: Timber Sound Design: Lime - Loren Silber Mix: Lime - Loren Silber Digital Production Partner: Caviar Content Digital Technical Director: Sun Komen CAMPAIGN NAME: Yaris i A - It's Pretty Much The Full Package WEBSITE: http://YarisiAPackages.com The Toyota Yaris iA comes with pretty much everything standard, which is why it doesn’t need packages. But we decided to give it some anyway. The kind of fun packages you would expect from a car that already has it all, like The Whole Enchilada Package which comes with a whole enchilada, or The Deluxe Package which comes with a private jet. To purchase one of these packages, owners visit YarisiAPackages.com, enter a code and choose which package they want to buy. And yes, these packages are real - but they're only available to new Toyota Yaris iA buyers. We recently launched a campaign for the Toyota Yaris iA that we're really excited about. We made packages for a car that doesn't need packages. The Whole Enchilada Package that comes with an actual enchilada, The Collector's Edition Package that comes with a giant case to keep your car in, and the Nature Package that comes with a cloud named after you, just to name a few. And the best part is, they're real. People can actually buy these packages.Hope you enjoy the campaign, we had a lot of fun making it.

The TV Commercial Ad titled The Min-iA-ture Package was done by Saatchi & Saatchi Los Angeles advertising agency for product: Toyota Yaris (brand: Toyota) in United States. It was released in the Mar 2017.
Advertiser: Toyota Motor Corporation
Brand name: Toyota
Product: Toyota Yaris
Agency: Saatchi & Saatchi Los Angeles Caviar
Country: United States
Category: Cars
Released: March 2017

Advertising campaign: "It's Pretty Much The Full Package"


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