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Credits:
- To demonstrate the agility of the compact Toyota iQ, the car was turned into a mouse. This meant it was able move a cursor on a giant screen and operate a desktop computer.
Before a live audience the Toyota iQ did all the things a normal mouse does, just on a much larger scale.
See how the we did it at iQmouse.co.nz
Advertiser: Toyota
Creative Agency: Saatchi & Saatchi
Copywriter: Matthew Page
Art Director: Carolyn Davis
Deputy CD: Tim Huse
ECD: Dylan Harrison
Technical Support: Peter Mangin
Software Developer: Jonathan Hardie
Digital Producer: Liz Knox
Agency Producer: Richard Mayo Smith
Director: Leo Woodhead
Producer: Nick Beachman
Production Company: Thick as Thieves
Editor: Ian Bennett
Post Production: Mike Stephenson, 2&1/2D
Keywords: iQ, mouse, project, toyota, ad, small, car, nimble as a mouse, behind the scenes, event, new, zealand, photoshop, draw, live, stunt, test, drive, skid, drifting, first, miniature, design, art, keyboard cat, action, digital, apple, fast, automobiles, laptops, gaming, motor sports, computers, cars, engine, wireless, extreme, driving, software
The commercial titled NIMBLE AS A MOUSE was done by SAATCHI & SAATCHI NEW ZEALAND advertising agency for Toyota iQ (TOYOTA company) in New Zealand. It was released in the May 2010. Business sector is Cars.
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