Kissing in the car

Credits & Description:

It’s with a wink and a smile that bleublancrouge and Quebec Toyota dealers repeat their invitation one more time to use automobiles more responsibly.

‘’We have gone from speeches to inspiration,’’ explains Gaëtan Namouric, Vice-President and bleublancrouge Creative Director. “We have taken advantage of our lead in the industry to impose a new vision of the automobile and this leadership has produced the results we hoped for.”

In fact, during the previous campaign, Toyota sales in Québec increased 53% compared to last year, a historical increase in a slowing market.


Announcer: Quebec Toyota Dealers Association
Agency: Bleublancrouge, Montréal, Canada
Client Services: Nicolas Van Erum, Christiane Rochon, Ginette Girard
Creative Director: Gaëtan Namouric
Creative team: Mélanie Delisle, Marc Guilbault
Agency Production: Lisa Arduini
Producer: QuatreZeroUn
Director: Emanuel Hoss-Desmarais
Music: Eleni Mandell