Skimmer

Credits & Description:

Type of Entry: Corporate or Brand Identity
Category: Self Promotion
Title: SKIMMER
Advertiser/Client: FALLON
Product/Service: ADVERTISING AGENCY
Entrant Company: FALLON WORLDWIDE Minneapolis, USA
Design/Advertising Agency: FALLON WORLDWIDE Minneapolis, USA
Creative Credits
Name Company Position
Albert Kelly Fallon Executive Creative Director
Chris Wiggins Fallon Creative Director
Andy Gugel Lead Designer
David Schwen Fallon Associate Design Director
Vic Palumbo Fallon Director of Integrated Production
Brenda Fogg Fallon Interactive Producer
Sierra Bravo Development Partner
Details
Brief Explanation:
Fallon isn’t a software development company, but we are a creativity and design-focused company that cares about providing value and a great experience. We took an approach counter to the typical Web 2.0 “undesign” by putting user experience over function, while still solving for functionality. Design has been considered superfluous to social media services, and application development has come to rely on automatic and customary user testing that results in design by committee. We believe that this approach effectively neutralizes what could otherwise be great product offerings, and we knew we could do better by focusing on design and experience.
Describe the brief from the client:
With the runaway success of so many social media services, the way people communicate is evolving. Fallon saw an opportunity to broaden the evolution of modern social media interaction, while establishing our own brand as a forward thinker in social and digital media. We wanted to demonstrate to our clients and the world that in order to succeed today, brands should not just communicate; they should provide value to the consumer: entertainment, social, and brand value. That's being generous, and that's an example of a brand learning to give as much as it takes. And so, we created Skimmer.
Description of how you arrived at the final design:
We believe design is fundamental to usability and experience, and this idea determined every step of the project development process, from design to featureset definition and development.
Indication of how successful the outcome was in the market:
Skimmer received over 10,000 unique users in less than one week, over 35 million press impressions and counting, and positive feedback and thanks from many hundreds of grateful users. The estimated number of people reached to date as a result of our PR activities is over 35 million. This includes traditional and online press, as well as extended social media and digital viral word of mouth from blog and Twitter activity. Our goal of 10,000 users within one month was met—and exceeded—in less than one week, and at this writing our count is over twice that original goal.