Time Warner Cable: Lag

The advert titled Lag was done by Uniworld advertising agency for CABLECOM BROADBAND INTERNET (Time Warner Cable company) in USA. It was released in the August 2009. Business sector is Internet service providers.

Credits:

• 
  Where do you turn, when you feel the need for speed? How do you keep up with your cohorts, especially on treacherous terrain, taking on futuristic foes in the heat of battle?
  
  As we learn in a spot breaking this week, the answer is Time Warner Cable - and Roadrunner, with its free power boost. "Lag," the first commercial in Time Warner's new campaign, offers a visually arresting depiction of videogame-style graphics, as a pair of teens strive to keep the heat turned up via their cable connection. The campaign, created via Uniworld, was directed by spot, feature, and new media filmmaker Jim Sonzero, with visual effects by Shade.
  
  
  
  Client: Time Warner Cable
  Spots Title: "Lag" "Mojo" "Candy Girls"
  Air Date: Lag and Mojo August 3, 2009
  
  Agency: Uniworld/NY
  ACD/Copywriter: Shameka Barbosa
  Art Director: Heather Han
  Copywriter: Dan Macena
  CD: Vann Graves
  EP: Kimberly Edwards
  
  Prod Company: Newhouse
  Director: Jim Sonzero
  DP: Ekkehart Pollack
  EP: Heidi Nolting
  
  Post/Effects: Shade, De Motu, Red Magnet
  EP: Shira Boardman
  Lead VFX: Bryan Godwin
  CG Supervisor: Dan Dixon
  Senior Compositor: Andreas Jablonka
  Compositor: Kevin Ellis
  Compositor: Charles Meredith
  FX Technical Director: Andrew Byrne
  Technical Director: Ben Fiske
  VFX Producer: Sheri Patterson
  Post Producer: Jon Jacobson
  
  Designer: De Motu
  
  Editorial: Shade VFX
  Editor: Bob Mori
  
  Telecine: Company 3
  Colorist: Steve Rodriguez
  
  Music: Human
  
  Shoot Location: Vasquez Rocks