MOTOR CYCLE SAFETY: Awareness test

The advert titled Awareness test was done by WCRS advertising agency for MOTOR CYCLE SAFETY (Think! Road Safety in London company) in United Kingdom. It was released in the March 2008. Business sector is Public health & safety.

Credits:

• Synopsis
  The audience are asked to take an awareness test, counting the number of passes between a group of basketball players. A voice-over then announces the answer, before revealing the true test was something different entirely. By doing this the viewer is able to experience a phenomenon called 'attention blindness' first hand - a major factor in cycling accidents in the UK. The ad ends with the title - 'It's easy to miss something you're not looking for. Look out for cyclists'.
  
  Category: Public Health & Safety
  Title: AWARENESS TEST
  Advertiser: TRANSPORT FOR LONDON
  Product/Service: CYCLE SAFETY
  Advertising Agency, City: WCRS, London
  Country: UNITED KINGDOM
  Advertising Agency, City: WCRS, London
  Country: UNITED KINGDOM
  Creative Director: Yan Elliott/Luke Williamson
  Copywriter: Tom Spicer/Simon Aldridge
  Art Director: Kit Dayaram/Vince Chasteuneuf
  Agency Producer: James Letham
  Account Supervisor: Fergus Adam
  Production Company, City: GORGEOUS ENTERPRISES, London
  Country: UNITED KINGDOM
  Producer: Rupert Symthe
  Director: Chris Palmer
  D.O.P/Lighting Cameraman: Ben Seresin
  Editor: Paul Watts
  Sound Design/Arrangement: Wave
  Post Production: Glassworks