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The No! Specs Adverts & Commercials Archive

The No! Specs

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Credits & Description:

Media: Direct
Agency: Micro Maniac
Geo: Canada
Advertising Agency: Micro Maniac, Hamilton, Ontario, Canada
Art Director: Michael Romaniuk
Copywriter: Patrick Godin
Published: October 2017
To get the attention of a well-known independent agency, Zulu Alpha Kilo, we created The No! Specs™; special glasses we 3D printed as an ode to Zulu’s stand against spec work. The pairs were designed for each fake agency “founder” and packaged in customized boxes inspired by their parody website’s inside jokes, graphic elements, and satirical tone. We then created a fake courier service, FedUp With Spec, and hand-delivered the package to their office dressed as FedUp employees.

The Direct marketing titled The No! Specs was done by Micro Maniac Hamilton advertising agency for brand: The No! Specs in Canada. It was released in the Oct 2017.
Brand name: The No! Specs
Agency: Micro Maniac Hamilton
Country: Canada
Category: Advertising & Communication
Released: October 2017

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