KNIFE CRIME PREVENTION: BROTHER

The advert titled BROTHER was done by RAINEY KELLY CAMPBELL ROALFE / Y&R advertising agency for KNIFE CRIME PREVENTION (THE HOME OFFICE company) in United Kingdom. It was released in the June 2008. Business sector is Public health & safety.

Credits:

• Advertising Agency: RAINEY KELLY CAMPBELL ROALFE/Y&R, UNITED KINGDOM, London
  Executive Creative Director: Damon Collins
  Scriptwriter: Tim McNaughton/Freddy Mandy/Nick Flugge
  Agency Producer: Dan Neale
  Account Supervisor: Katie Zeitlin
  Producer: Dan Neale
  Sound Engineer: Jam Robson
  
  Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
  MVO: We had dinner about half eight. He said he was going out, kissed my mum goodbye then ran upstairs. A minute later I heard the front door slam. That was the last time I saw him.
  
  A bit later there was a knock on the door. It was Levi, so I went out to kotch with the mandem.
  
  About 10.30 I got a call from my mum. I was like ‘Mum? Ringing me at this time?’ I could hear her sobbing, so I said:
  ‘Mum?’.
  No answer.
  Then I hear ‘...he’s dead’.
  I’m like ‘Who’s dead?’.
  ‘Tyrone’.
  Silence.
  
  I put the phone down and run to my house. I got through the door and see my mum crying on the bottom of the stairs. I asked her: ‘how did he get killed?’
  ‘He got stabbed’.
  
  I quickly run upstairs to check if my knife was there, it was gone. I laid on my bed and thought, ‘I killed my brother’.
  
  Then I heard my mum call my name. We had to go and identify the body.
  
  ANN: If you carry a knife you're more likely to get stabbed.
  To help stop knife crime, go to ItDoesntHaveToHappen.co.uk